Core Value Strategy - Concentrated Option

BugleRock Capital Pvt Ltd
PMS Multi Cap & Flexi Cap
Benchmark
S&P BSE 500 TRI
Inception Date
15 April 2019
Min. Investment
₹50,00,000
AUM (Cr.)
₹1380.34
SIP Available
Yes
STP Available
Yes

Investment Strategy

Investment Approach

**Investment Strategy Overview:** This multicap strategy operates independently of market capitalization and benchmark indices. Our investment philosophy is grounded in identifying robust businesses that are trading at attractive valuations. The selection process emphasizes a company's competitive standing and adherence to quantifiable quality metrics, alongside the entry price of its stock. This approach offers clients a substantial opportunity for portfolio diversification. Investors can choose between regularly diversified and concentrated portfolio structures.

Investment Objective

The primary investment goal is to enhance capital value by allocating assets to a well-diversified collection of robust enterprises, acquired at justifiable price points.

Performance Returns

Returns as on 2025-12-31

Trailing Returns

Period Strategy Benchmark Outperformance
1 MONTH -0.61% -0.24% -0.37%
3 MONTHS 3.64% 5.02% -1.38%
6 MONTHS 0.26% 1.63% -1.37%
1 YEAR 5.06% 7.63% -2.57%
2 YEAR 13.18% 11.64% 1.54%
3 YEAR 16.83% 16.40% 0.43%
5 YEAR 16.89% 16.82% 0.07%
SINCE INCEPTION 15.10% 15.66% -0.56%

Calendar Year Performance

Year Return
CY 2025 5.06%
CY 2024 21.96%
CY 2023 24.45%
CY 2022 7.72%
CY 2021 28.21%
CY 2020 13.75%
CY 2019 3.58%

Financial Year Performance

Year Return
FY 26_YTD 9.37%
FY 25 8.31%
FY 24 35.55%
FY 23 8.73%
FY 22 12.78%
FY 21 61.63%
FY 20 -19.08%

Past performance is not indicative of future results. Returns are subject to market risks.

Fund Managers

E A Sundaram

Portfolio Manager

Sundaram possesses extensive prior experience, having served as Manager (Research) at SBI Mutual Fund, Head of Research and Fund Manager at Zurich India Mutual Fund, Senior Portfolio Manager at HDFC Mutual Fund, Portfolio Manager at M3 Investment Managers (a family office), and CIO and Portfolio Manager at PGIM India Mutual Fund. Over the past two decades, he has managed long-only portfolios, including separately managed accounts and family offices, achieving a Compound Annual Growth Rate (CAGR) exceeding 21%, compared to the benchmark's 17%. With over 34 years of investment expertise, Sundaram has a proven track record of taking significant contrarian investment stances. Notable examples include underweighting the Technology sector in 1999, Infrastructure, Utilities, and Power in 2007, Midcaps in 2017, and avoiding exposure to NBFCs in 2018. The underlying principle of these decisions was to steer clear of sectors exhibiting extreme popularity and, consequently, inflated valuations. This strategic approach served to mitigate portfolio downside risk during subsequent sector corrections while consistently delivering substantially above-average returns. Sundaram characterizes his value investing philosophy as "Commonsense Investing." His core tenet is that investment success stems not only from making sound choices but equally from refraining from detrimental ones. The avoidance of significant investment setbacks is a defining characteristic of Sundaram's investment methodology. These setbacks are averted by abstaining from investments in: (a) companies with fundamental weaknesses, (b) managements that have historically disadvantaged minority shareholders, and (c) assets trading at excessive valuations. Consequently, Sundaram's strategy involves investing in robust businesses when they are temporarily out of favour. This unpopularity facilitates an advantageous entry price. Provided there is conviction in a company's enduring competitive capacity, short-term market apprehension can be leveraged to acquire securities at attractive valuations. Given that many mainstream investment products tend to focus on widely publicized and popular companies, Sundaram's distinct investment style and portfolio construction offer minimal overlap with such strategies, presenting a valuable diversification opportunity. Furthermore, his firm conviction in investing solely in companies with a sustained history of High Return on Capital Employed, coupled with a disciplined approach to capital allocation that avoids overpaying for such quality entities, aligns perfectly with prevailing market sentiment regarding prudent investment practices.

Portfolio Details

Portfolio Composition

Large Cap
59.50%
Mid Cap
17.00%
Small Cap
17.50%
Cash & Equivalent
6.00%

Top 5 Holdings

  • HDFC Bank Ltd 9.50%
  • ITC Ltd 8.50%
  • Infosys Ltd 7.00%
  • Indraprashtha Gas Ltd 7.00%
  • Asian Paints Ltd 7.00%

Top 5 Sectors

  • Financial Services 26.50%
  • Automobile and Auto Components 11.00%
  • Healthcare 10.50%
  • Fast Moving Consumer Goods 8.50%
  • Oil, Gas & Consumable Fuels 7.00%

Portfolio Characteristics

total number of stocks
16
top 5 stocks percent
39.00%
top 5 sectors percent
63.50%
average market cap
378626.56
portfolio age
6 Yrs, 8 Months
sip
Available
stp
Available

Fee Structure

Fixed Fee

AMC: 2.5%

Variable Fee

AMC: 2.00%

Hurdle: No Option

Profit Sharing: 15% Profit sharing on positive alpha over benchmark

Exit Load

Year 1: 0%

Year 2: 0%

Year 3: 0%

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Disclaimer

Returns are as of 2025-12-31. Returns for periods up to one year are not annualized. Returns for periods exceeding one year are annualized. Returns are computed using the Time Weighted Rate of Return (TWRR) methodology and are provided by the respective Asset Management Companies (AMCs). 'ND' denotes 'No Data', and 'NA' denotes 'Not Applicable'. The performance of the respective Benchmark Indices is presented above. Benchmark(s) are as defined in SEBI circular no. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022, APMI circular no. APMI/2022-23/02 dated March 23, 2023, and Revised Annexure-1.

This page is provided solely for general informational purposes in relation to the strategy and is based on publicly available information. While reasonable care has been taken to ensure accuracy, the information may not reflect the most recent updates.

Nothing on this page constitutes investment, financial, or legal advice. Investment decisions should be made after consulting a qualified advisor and reviewing official scheme documents.

Last Updated: January 2026 · Published by Affluense AI (affluense.ai)