Core Value Strategy - Regular Option

BugleRock Capital Pvt Ltd
PMS Multi Cap & Flexi Cap
Benchmark
S&P BSE 500 TRI
Inception Date
14 May 2019
Min. Investment
₹50,00,000
AUM (Cr.)
₹1380.34
SIP Available
Yes
STP Available
Yes

Investment Strategy

Investment Approach

**Portfolio Strategy: Unconstrained Equity Allocation** This investment strategy operates without predefined market capitalization constraints, allowing for flexibility across large, mid, and small-cap segments. The core investment philosophy is centered on identifying businesses with a robust competitive advantage and demonstrable quality characteristics, acquired at attractive entry valuations. **Key Investment Principles:** * **Competitive Moat:** Emphasis is placed on companies possessing sustainable competitive advantages that protect and enhance profitability. * **Measurable Quality:** A rigorous assessment of business quality is conducted, focusing on quantifiable metrics such as profitability, balance sheet strength, and operational efficiency. * **Valuation Discipline:** Investments are made with a clear focus on securing these high-quality businesses at reasonable or attractive price points, aligning with a philosophy of investing in strong businesses at sensible valuations. **Portfolio Construction & Client Benefit:** This approach offers a significant opportunity for diversification within client portfolios, enabling exposure to a broader spectrum of growth and value drivers. Investors can choose between two distinct portfolio construction options: * **Regular Allocation:** A diversified approach with a moderate number of holdings. * **Concentrated Allocation:** A focused portfolio comprising a select group of high-conviction investments.

Investment Objective

The investment goal is to generate capital growth by allocating assets to a varied selection of robust companies acquired at a sound price point.

Performance Returns

Returns as on 2025-12-31

Trailing Returns

Period Strategy Benchmark Outperformance
1 MONTH -0.66% -0.24% -0.42%
3 MONTHS 4.76% 5.02% -0.26%
6 MONTHS 0.12% 1.63% -1.51%
1 YEAR 2.71% 7.63% -4.92%
2 YEAR 12.72% 11.64% 1.08%
3 YEAR 18.39% 16.40% 1.99%
5 YEAR 18.57% 16.82% 1.75%
SINCE INCEPTION 16.63% 16.84% -0.21%

Calendar Year Performance

Year Return
CY 2025 2.71%
CY 2024 23.72%
CY 2023 30.57%
CY 2022 10.87%
CY 2021 27.55%
CY 2020 9.62%
CY 2019 9.46%

Financial Year Performance

Year Return
FY 26_YTD 10.81%
FY 25 6.02%
FY 24 41.05%
FY 23 12.99%
FY 22 14.81%
FY 21 58.21%
FY 20 -16.99%

Past performance is not indicative of future results. Returns are subject to market risks.

Fund Managers

E A Sundaram

Portfolio Manager

Sundaram possesses extensive prior experience, having served as Manager (Research) at SBI Mutual Fund, Head of Research and Fund Manager at Zurich India Mutual Fund, Senior Portfolio Manager at HDFC Mutual Fund, Portfolio Manager at M3 Investment Managers (a family office), and CIO and Portfolio Manager at PGIM India Mutual Fund. Over the past two decades, he has managed long-only portfolios, including separately managed accounts and family offices, achieving a Compound Annual Growth Rate (CAGR) exceeding 21%, compared to the benchmark's 17%. With over 34 years of investment expertise, Sundaram has a proven track record of taking significant contrarian investment stances. Notable examples include underweighting the Technology sector in 1999, Infrastructure, Utilities, and Power in 2007, Midcaps in 2017, and avoiding exposure to NBFCs in 2018. The underlying principle of these decisions was to steer clear of sectors exhibiting extreme popularity and, consequently, inflated valuations. This strategic approach served to mitigate portfolio downside risk during subsequent sector corrections while consistently delivering substantially above-average returns. Sundaram characterizes his value investing philosophy as "Commonsense Investing." His core tenet is that investment success stems not only from making sound choices but equally from refraining from detrimental ones. The avoidance of significant investment setbacks is a defining characteristic of Sundaram's investment methodology. These setbacks are averted by abstaining from investments in: (a) companies with fundamental weaknesses, (b) managements that have historically disadvantaged minority shareholders, and (c) assets trading at excessive valuations. Consequently, Sundaram's strategy involves investing in robust businesses when they are temporarily out of favour. This unpopularity facilitates an advantageous entry price. Provided there is conviction in a company's enduring competitive capacity, short-term market apprehension can be leveraged to acquire securities at attractive valuations. Given that many mainstream investment products tend to focus on widely publicized and popular companies, Sundaram's distinct investment style and portfolio construction offer minimal overlap with such strategies, presenting a valuable diversification opportunity. Furthermore, his firm conviction in investing solely in companies with a sustained history of High Return on Capital Employed, coupled with a disciplined approach to capital allocation that avoids overpaying for such quality entities, aligns perfectly with prevailing market sentiment regarding prudent investment practices.

Portfolio Details

Portfolio Composition

Large Cap
49.00%
Mid Cap
13.50%
Small Cap
30.50%
Cash & Equivalent
7.00%

Top 5 Holdings

  • ITC Ltd 7.00%
  • HDFC Bank Ltd 7.00%
  • Cash & Cash Equivalents 7.00%
  • Infosys Ltd 5.50%
  • Indraprashtha Gas Ltd. 5.00%

Top 5 Sectors

  • Financial Services 24.00%
  • Fast Moving Consumer Goods 10.50%
  • Automobile and Auto Components 10.50%
  • Information Technology 8.50%
  • Consumer Durables 8.00%

Portfolio Characteristics

total number of stocks
26
top 5 stocks percent
31.50%
top 5 sectors percent
61.50%
average market cap
262449.59
portfolio age
6 Yrs, 7 Months
sip
Available
stp
Available

Fee Structure

Fixed Fee

AMC: 2.5%

Variable Fee

AMC: 2.00%

Hurdle: No Option

Profit Sharing: 15% Profit sharing on positive alpha over benchmark

Exit Load

Year 1: 0%

Year 2: 0%

Year 3: 0%

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Disclaimer

Returns are as of 2025-12-31. Returns for periods up to one year are not annualized. Returns for periods exceeding one year are annualized. Returns are computed using the Time Weighted Rate of Return (TWRR) methodology and are provided by the respective Asset Management Companies (AMCs). 'ND' denotes 'No Data', and 'NA' denotes 'Not Applicable'. The performance of the respective Benchmark Indices is presented above. Benchmark(s) are as defined in SEBI circular no. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022, APMI circular no. APMI/2022-23/02 dated March 23, 2023, and Revised Annexure-1.

This page is provided solely for general informational purposes in relation to the strategy and is based on publicly available information. While reasonable care has been taken to ensure accuracy, the information may not reflect the most recent updates.

Nothing on this page constitutes investment, financial, or legal advice. Investment decisions should be made after consulting a qualified advisor and reviewing official scheme documents.

Last Updated: January 2026 · Published by Affluense AI (affluense.ai)