BugleRock Capital Pvt Ltd – Portfolio Management Services (PMS)

BugleRock Capital Private Limited (Formerly known as o3 Securities Pvt. Ltd.) offers Portfolio Management Services to its clients vide registration no. INP000005430.BugleRock Capital is a member of BSE in the Equities segment, and of the NSE in Equities and Futures & Options segments. It is also a registered Depository Participant of Central Depository Services (India) Limited (CDSL). BugleRock Capital offers PMS and equity broking services to individuals, family offices and institutions backed by cutting-edge technology and advanced research and planning tools.

AUM (₹ Cr)

5077.1

Clients

498

Strategies

4

As On

31 December 2025

Investment Strategies & Performance

Portfolio Management Services (PMS)

BugleRock Capital Pvt Ltd Portfolio Management Services (PMS) - Performance Returns
Strategy Category 1Y 3Y 5Y Inception
Core Value Strategy - Concentrated Option Multi Cap & Flexi Cap 5.06% 16.83% 16.89% Apr 2019
Core Value Strategy - Regular Option Multi Cap & Flexi Cap 2.71% 18.39% 18.57% May 2019
Special Situations Portfolio Small & Mid Cap -3.95% 24.58% Aug 2022
Growth Opportunities Portfolio Thematic 1.49% 10.13% Nov 2022

Past performance is not indicative of future results. Returns are subject to market risks.

Portfolio Managers & Fund Management Team

Mr. Apurva Sharma

Fund Manager

CFA Charter holder, MBA in Finance from Welingkars & Bachelor of Engineering (Infotech) from Mumbai University Experience. Apurva comes with over 16+ years of experience in the finance industry. He has worked as a co-fund manager at Helios Asset Management for Flexi cap Mutual Fund managing over 1000+ crs AUM. Previously, he has also worked with PGIM India AMC, Edelweiss, ICICI Group, AnandRathi , and Centrum Wealth Managers.  Apurva is a CFA Charter holder, MBA in Finance from Welingkars & Bachelor of Engineering (InfoTech) from Mumbai University.

Mr. E A Sundaram

Portfolio Manager

Sundaram’s previous stints include a role as Manager (Research) at SBI Mutual Fund, Head of Research and Fund Manager at Zurich India Mutual Fund, Senior Portfolio Manager at HDFC Mutual Fund, Portfolio Manager at M3 Investment Managers (a family office), and CIO and Portfolio Manager at PGIM India Mutual Fund. He has spent the last 20+ years in managing long-only portfolios with separately managed accounts and family offices returning a CAGR of 21% + compared to the Benchmark 17%. In his 34+ years of investment experience, he has been able to demonstrate taking significant contrarian positions – underweight Technology in 1999, underweight Infrastructure, Utilities, Power in 2007, underweight Midcaps in 2017, no NBFC exposure in 2018, etc. The common factor being to avoid sectors which were extremely popular and hence avoid the very expensive valuations. This helped protect the portfolio downside when these sectors corrected extensively in subsequent years, while overall delivering significantly above average returns. Sundaram likes to classify his value investing style bias as “Commonsense investing”. His thesis is simple – investment success can be achieved not only by doing the right things; but also by avoiding the wrong things. The “avoidance of disasters” is the hallmark of Sundaram’s investment style. Investment disasters are avoided when one stays away from (a) weak businesses (b) company managements that have treated minority shareholders unfairly and (c) expensive valuations. As a result, Sundaram’s approach is to invest in strong businesses when they are temporarily unpopular. The unpopularity provides for a good entry price. As long as we are confident about the company’s long-term ability to compete in the marketplace, we should utilize the short-term fear to buy the stock(s) at attractive prices. Since most mainline products actively pursue companies in the news and/or those that are popular, Sundaram’s style and portfolio shows low overlap with them, and hence provides a very good diversification option. Also, his strong belief in investing only in companies with long track record of High Return on Capital Employed and using the client’s capital efficiently by not overpaying for such companies, is in complete sync with the market beliefs.

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Regulatory Information

Registered Office: Prestige Takt, 1st Floor, No. 23, Kasturba Road Cross, Bangalore 560001, Karnataka

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Last Updated: December 2025 · Published by Affluense AI (affluense.ai)