Core Value Strategy - Concentrated Option

BugleRock Capital Pvt Ltd
PMS Multi Cap & Flexi Cap
Benchmark
S&P BSE 500 TRI
Inception Date
15 April 2019
Min. Investment
₹50,00,000
AUM (Cr.)
₹1380.34
SIP Available
Yes
STP Available
Yes

Investment Strategy

Investment Approach

Multicap Portfolio/Market Cap & Benchmark agnostic/Focus on competitive position, measurable quality parameters & entry price of the stock/Philosophy of investing in strong business at reasonable valuations/Significant diversification opportunity for the clients/Regular & Concentrated options.

Investment Objective

The investment objective is to achieve capital appreciation through investment in a diversified portfolio of strong businesses, purchased at reasonable valuation.

Performance Returns

Returns as on 2025-12-31

Trailing Returns

Period Strategy Benchmark Outperformance
1 MONTH -0.61% -0.24% -0.37%
3 MONTHS 3.64% 5.02% -1.38%
6 MONTHS 0.26% 1.63% -1.37%
1 YEAR 5.06% 7.63% -2.57%
2 YEAR 13.18% 11.64% 1.54%
3 YEAR 16.83% 16.40% 0.43%
5 YEAR 16.89% 16.82% 0.07%
SINCE INCEPTION 15.10% 15.66% -0.56%

Calendar Year Performance

Year Return
CY 2025 5.06%
CY 2024 21.96%
CY 2023 24.45%
CY 2022 7.72%
CY 2021 28.21%
CY 2020 13.75%
CY 2019 3.58%

Financial Year Performance

Year Return
FY 26_YTD 9.37%
FY 25 8.31%
FY 24 35.55%
FY 23 8.73%
FY 22 12.78%
FY 21 61.63%
FY 20 -19.08%

Past performance is not indicative of future results. Returns are subject to market risks.

Fund Managers

E A Sundaram

Portfolio Manager

Sundaram’s previous stints include a role as Manager (Research) at SBI Mutual Fund, Head of Research and Fund Manager at Zurich India Mutual Fund, Senior Portfolio Manager at HDFC Mutual Fund, Portfolio Manager at M3 Investment Managers (a family office), and CIO and Portfolio Manager at PGIM India Mutual Fund.He has spent the last 20+ years in managing long-only portfolios with separately managed accounts and family offices returning a CAGR of 21% + compared to the Benchmark 17%.In his 34+ years of investment experience, he has been able to demonstrate taking significant contrarian positions – underweight Technology in 1999, underweight Infrastructure, Utilities, Power in 2007, underweight Midcaps in 2017, no NBFC exposure in 2018, etc.The common factor being to avoid sectors which were extremely popular and hence avoid the very expensive valuations.This helped protect the portfolio downside when these sectors corrected extensively in subsequent years, while overall delivering significantly above average returns.Sundaram likes to classify his value investing style bias as “Commonsense investing”. His thesis is simple – investment success can be achieved not only by doing the right things; but also by avoiding the wrong things. The “avoidance of disasters” is the hallmark of Sundaram’s investment style. Investment disasters are avoided when one stays away from (a) weak businesses (b) company managements that have treated minority shareholders unfairly and (c) expensive valuations. As a result, Sundaram’s approach is to invest in strong businesses when they are temporarily unpopular. The unpopularity provides for a good entry price. As long as we are confident about the company’s long-term ability to compete in the marketplace, we should utilize the short-term fear to buy the stock(s) at attractive prices.Since most mainline products actively pursue companies in the news and/or those that are popular, Sundaram’s style and portfolio shows low overlap with them, and hence provides a very good diversification option. Also, his strong belief in investing only in companies with long track record of High Return on Capital Employed and using the client’s capital efficiently by not overpaying for such companies, is in complete sync with the market beliefs.

Portfolio Details

Portfolio Composition

Large Cap
59.50%
Mid Cap
17.00%
Small Cap
17.50%
Cash & Equivalent
6.00%

Top 5 Holdings

  • HDFC Bank Ltd 9.50%
  • ITC Ltd 8.50%
  • Infosys Ltd 7.00%
  • Indraprashtha Gas Ltd 7.00%
  • Asian Paints Ltd 7.00%

Top 5 Sectors

  • Financial Services 26.50%
  • Automobile and Auto Components 11.00%
  • Healthcare 10.50%
  • Fast Moving Consumer Goods 8.50%
  • Oil, Gas & Consumable Fuels 7.00%

Portfolio Characteristics

total number of stocks
16
top 5 stocks percent
39.00%
top 5 sectors percent
63.50%
average market cap
378626.56
portfolio age
6 Yrs, 8 Months
sip
Available
stp
Available

Fee Structure

Fixed Fee

AMC: 2.5%

Variable Fee

AMC: 2.00%

Hurdle: No Option

Profit Sharing: 15% Profit sharing on positive alpha over benchmark

Exit Load

Year 1: 0%

Year 2: 0%

Year 3: 0%

Disclaimer

* Returns are as on31st December 2025 , * Returns over a 1 year period are annualized * Returns are calculated using the Time Weighted Rate of Return (TWRR) method and as provided by the respective AMCs. *ND (No Data) , * NA(Not Applicable) * Returns of the respective Benchmark Indices used are tabulated above. Benchmark(s) given are as per SEBI circular no. SEBI/HO/IMD/IMD-PoD-2/P/CIR/2022/172 dated December 16, 2022 and the APMI circular no. APMI/2022-23/02 dated 23rd March,2023 and Revised Annexure-1

This profile is provided for general informational purposes only and is based on publicly available information. While reasonable care is taken, the content may not always reflect the latest updates.

Nothing on this page constitutes investment, financial, or legal advice. Investment decisions should be made after consulting a qualified advisor and reviewing official scheme documents.

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Last Updated: January 2026 · Published by Affluense AI (affluense.ai)